Google Boost Ads for Local Business Owners

Google is offering Geo-targeted new online advertising solution for small business owners, so they can connect with their customers to specific region, Google Boost ads will appear in the sponsored area of Google.com and Google Maps as well.  Google hopes that this new service supports local business owners to promote their products and services because Geo-targeted ads  increases more visibility and chances of being found on Google. The biggest difference between Google adwords and Boost is that at Boost everything will be done automatically, no need of keyword research or Geo-targeting. Creating an ad with “Boost” is very easy if you compare with adwords long procedures.

google boost ads

For instance, on Google you have claimed Google Place  profile, once you sign up with Google Boost you need to set a budget, if anybody puts keyword and location your ad will show up there. For example, if you are a Tailor in Chicago you are ad will come first when someone does search on “Tailor plus Chicago”
Google Boost Ad includes: Name of the company, address, phone number and website. Number of reviews you’ve received and star rating and a link to your Place page.

How to Set Up Google Boost Ads

  • Google Boost allows you business description with 70 characters.
  • Destination Page: You have an option  to send the users to the Google Place page or to your own  website.
  • Show ads for searches in these categories: Google will show few  relevant keywords that will make the ad to appear on google.com and maps.google.com also you can choose your own keyword.
  • Monthly budget: You can set your own budget and fully control your costs.

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